From Interest to Inertia - How Finance Leaders Can Embed AI with Control

Finance transformation rarely stalls because the vision is wrong or the technology isn’t available. It stalls when competing priorities dilute focus, executive buy-in isn’t fully secured, and internal processes aren’t ready to support change.

This executive breakfast explores how finance leaders can get time back by putting the right foundations in place.

What’s in this for me?
This informal breakfast briefing in Dublin is designed to share insight and ideas and to not eat into your entire working day.

AI adoption reveals familiar patterns

As organisations adopt AI and automation, a familiar pattern is emerging - with higher stakes.

Without alignment, ownership, and operational readiness, transformation becomes aspiration, not action. Technology accelerates what already exists: fragmentation, manual workarounds, and the blind spots that quietly drain time and confidence.

You'll discover why successful finance transformation follows the same fundamentals as every major change over the past three decades:

Start with business strategy. Embed governance early. Invest in education.

Bring legal, security, and compliance in from day one - not as blockers, but as enablers.
You'll hear from Kieran Gilmurray, a globally recognised expert in finance transformation and AI adoption whose pragmatic approach has guided complex organisations through high-stakes change.
Leaders from Pat the Baker and Trinity College Dublin share real-world lessons on introducing structure and outcomes they've achieved.

Finance teams are replacing uncontrolled experimentation with structured change - using automation to eliminate blind spots, reduce operational drag, and free leadership time for what truly matters.

Kieran Gilmurray
Global Keynote Speaker

A globally recognised authority on finance transformation and AI adoption, Kieran has guided some of the world's most complex organisations through high-stakes change. Known for cutting through noise with unflinching honesty, he focuses on what actually makes transformation succeed - or fail.

Lee Oosthuizen,
Pat The Baker
Head of Finance Transformation

Lee brings 15 years of experience in commercial and operational finance, consolidation, M&A, and process automation, specializing in optimizing performance for global consumer brands. He's driven growth at brands like Jameson, Dr Oetker, and Diesel.